Privacy Policy

Who We Are

PreparedFamilyGuide.com is operated by Mark Henderson, an independent family preparedness reviewer based in regional NSW, Australia. The site provides honest reviews and guides for family preparedness products, with a focus on Australian, UK, and Canadian markets.

For questions about this policy, contact us via the Contact page.

Information We Collect

We collect information in two ways:

• Analytics data: We use Google Analytics to understand how visitors use the site. This includes pages visited, time on site, approximate geographic location (country/region level), and device type. This data is aggregated and anonymous — we cannot identify individual visitors.
• Email subscriptions: If you choose to subscribe to our email list, we collect your email address. We use this only to send you content related to family preparedness. You can unsubscribe at any time using the link in any email.

We do not collect names, postal addresses, payment information, or any other personal details. We do not require registration or login to access any content on this site.

Cookies

This site uses cookies in the following limited ways:

• Analytics cookies: Google Analytics places cookies to track site usage as described above. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on.
• Session cookies: Standard technical cookies that expire when you close your browser. These do not contain personal information.

We do not use advertising cookies or tracking pixels that follow you across the web.

Affiliate Links and Third Parties

This site contains affiliate links, primarily through Digistore24. When you click an affiliate link and make a purchase, the merchant (not us) processes your payment. We do not receive or store any payment information.

Third-party sites linked from this site have their own privacy policies. We are not responsible for the privacy practices of external websites. When you click an affiliate link, you are subject to the privacy policy of the destination site.

For full details on how we handle affiliate relationships, see our Affiliate Disclosure.

How We Use Your Information

We use the information we collect solely to:

• Understand how the site is being used so we can improve it
• Send email newsletters to subscribers who have opted in
• Respond to contact enquiries

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Data Retention

Analytics data is retained in accordance with Google Analytics' standard retention periods (typically 26 months by default). Email addresses are retained until you unsubscribe or request deletion. We will delete any personal data upon request — contact us via the Contact page.

Your Rights

Depending on your location, you may have rights under applicable privacy laws (including the Australian Privacy Act, UK GDPR, and Canadian PIPEDA) to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to certain processing of your data
• Withdraw consent for email communications at any time

To exercise any of these rights, contact us via the Contact page. We will respond within 30 days.

Children's Privacy

This site is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects when the policy was last revised. Continued use of the site after changes constitutes acceptance of the updated policy.